Comparison of the Power of One Movie and Book - Free Essay Example

Sample details Pages: 3 Words: 1027 Downloads: 1 Date added: 2017/09/17 Category Media Essay Type Argumentative essay Did you like this example? Differences and Similarities in a Tale of Courage For many years Hollywood has been making blockbuster movies based on bestselling novels, but often these movies differ greatly from the novel . The movie The Power of One based on a book of the same name follows this trend. The Power of One tells the story of Peekay, a boy living in South Africa who dreams of becoming the welterweight champion of the world, and who tries to correct the injustice that goes on around him. Although the movie does keep the main themes of the novel like racism and how one person can change the world. The film adds new plot twists and characters that make the story more exciting, but also changes important characters and storylines from the book that makes the novel endearing. The movie eliminates and changes important characters that are included in the book. Hoppie Gronewald is one of the novels most memorable characters . Even though he only appeared in a few chapters; he is able to leave a lo ng lasting impact on the readers minds like he did in Peekays life. In the novel Hoppie is a welterweight boxer that introduces Peekay to boxing and gives him the idea of the Power of One. The character of Hoppie Gronewald in the movie is completely different from the character in the book. The character in the movie is an anti-racist Boxing coach who owns the gym Peekay trains at. In the novel this character is called Solly goldman not Hoppie Gronewald. Hoppies quote â€Å"First with the head and then with the heart, that way small can beat big† [Courtenay 510] is told to Peekay by Geel piet in the movie. The character in the movie is unable to make the same impact on Peekays life like he does in the novel. By changing the character of Hoppie, the audience never gets to see how Peekay is comes across the idea of The Power of One. By Including Hoppie in the novel, Bryce Courtenay teaches his readers an important lesson, someone can change your life despite how short the period of contact they had with you. An important lesson the audience never gets to learn in the movie. Peekays mom is another character that appeared in both the novel and film, but not in the same context. In both versions Peekays mother suffers a Nervous breakdown, causing Peekay to be sent in boarding school. In the movie she dies after Peekay is sent to boarding school from an unknown cause. While in the book she recovers from her mental breakdown and becomes a Born again Christian. By eliminating the mother, the movie does not show the complicated relationship Peekay had with his mother in the book. An obvious difference between a novel and its movie is the way characters are portrayed. In the movie of The Power of One, the protagonist is portrayed very similar to the novel. In both the novel and film Peekay is portrayed as a courageous hero who faces adversity, and who tries to change the world around him. One thing the movie does not truly show like the book did, is P eekays desire to become the welterweight champion of the world. â€Å"If I had to choose between becoming the welterweight champion of the world and taking a law degree at oxford, the boxing would win†[Courtenay 463]. In the movie Peekays boxing takes a back seat to his desire to help the black people of South Africa . While in the book, Peekays dream of becoming the welterweight champion of the world is the main focus in the protagonists mind. Morrie is another character that is portrayed differently from the book. In the movie Morrie role is not as prominent as it was in the book. Though Morrie is still plays Peekays best friend and manager the movie changes Morrie last name from Levy to Gilbert and he is not the business savvy, gambling Jew like he was in the book. In both versions Morrie is also one of the few people that supported Peekays School for the blacks. The movie does not show the change that Morrie undergoes from ignoring the racial injustice inflicted on the black people to trying to change and better the lives of the African people. â€Å"The afternoon of the fight was the first time I has ever been close the African people. I mean, actually experienced them as people, not just servants or faithful family retainers, but as people with problems. the effect was shattering. I found myself liking them. †[ Courtenay 446] In the movie, there are new storylines that are added to make the movie more exciting. For instance, Peekay gets a love interest Maria Elisabet Marias. She is the daughter of a National Party leader, who promotes Apartheid and disproves of Peekay and Marias relationship. In the novel Peekay has no such love interest, the only woman Peekay ever has a crush on is Miss. Bornstien. Another new storyline added to the movie is Peekay and the Judge. Peekays reunion with the judge is dractically changed in the movie. In the book he reunites with the Judge at a bar in Northern Rhodeasia, while working as a miner. In th e movie the Judge is a sergent in the German police who is hired by Marias father to spy on Peekay. He blames Peekay for his expulsion from school and repeatedly trys to stop Peekays attempt to educate black people. Though the movie and book have many differences, they both teach their viewers the same message. How one person can make a difference if they stand up for what is believed to be right rather than just ignoring the injustice that happens in the world. Peekay in both the movie and book tries to change the way the black people in south africa are treated. The movie eliminates important characters in the book and adds new ones to make the movie more exciting. New storylines like Maria and Peekays relationship make the movie more intresting than the book. But by changing important characters and storyline the movie is unable to capture the true essence of the book. Don’t waste time! Our writers will create an original "Comparison of the Power of One Movie and Book" essay for you Create order

The Important Aspects Of The Catholic Church - 1336 Words

Elizabeth Stevinson 110-C Catholicism is a world renowned faith and has expanded throughout history to become one of the largest faiths known today. Two of the important aspects of the Catholic Church are the worship rituals and the texts of the Sacred Scriptures. The worship rituals are important within the Catholic church, because many rituals are used to â€Å"Increase faith and to advance oneself to a higher state of spiritual perfection.† (Why The Rituals) The sacraments are designed to build up the body of Christ and to worship God. It is also another way to nourish and further strengthen our relationship with Christ as our lives progresses. (Sacraments of the Catholic Church.) Norton Herbst states in his article The term catholic comes from the Greek word katholikÄ“ which means â€Å"according to the whole or universal.† The difference between (Protestantism and Catholicism). The term was designated for the most accepted form of faith passed down from the first followers of Christ. The worship rituals in the Catholic Church and the importance of the Scriptures make Catholicism unique and help create something that has never been known. The worship rituals in the Catholic Church include, mass, baptism, confession, anointing of the sick, confirmation and Eucharist. The word mass is described as â€Å"the source and summit of Christian life.† (The Eucharist: The source and summit of the Christian). For centuries the Mass was celebrated almost all in Latin and was only based onShow MoreRelatedCounter Reformation and Art History641 Words   |  3 PagesReformation was a religious movement that divided the church between the Catholics and Protestants. The Counter-Reformation was a reaction movement that followed this originally crusade, and was lead by the Catholics as a response to the wide spread of Protestantism. The purpose of the Counter-Reformation was to spawn internal reforms. This movement was focused on the renewal of the church in the form of the use of images, focus on the church as the house of God, and the veneration of the VirginRead MoreRace, Gender, And Women892 Words   |  4 Pageswomen to observe submissiveness and obedience. There seems to be no correlation between the veils color and a symbolic meaning behind the veil color. Men wore suits or khakis and a button up shirt. Women and men were all aware that they were in a church and must be modest—not shorts or t-shirts or cocktail dresses were seen of the participants—if someone was to show up to Mass in this attire it would be deemed inappropriate. Even the priest and altar servers and choir member wore specific clothingRead More Religion Essay1608 Words   |  7 Pagesinstitution, democracy applies also to cultural perspectives. 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The Catholic Church was directed by the Holy Scripture by the Church Fathers, which provided the means of eternal salvation: those don t renounce the Catholic Church of Catholicism place their souls in peril. Protestantism was an enemy Galileo had encountered but it derives the Catholic Church of converts because it deprives people from the true idealRead More The Scientific Revolution Essay1129 Words   |  5 Pageshundreds of years now proved to be false. In addition to this, the Roman Catholic Church, which had always clarified the movements of the universe with the divine power of God, was now questioned by many. The Roman Catholic Church was naturally set as an opponent of the Scientific Revolution, not so much because of opposition to new ideas but instead because the new information contradicted the model of the world the church had created. 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Environmental Ethics and Eco-Tourism Free Essays

Introduction In the last few decennaries, bookmans have begun to develop the subject of planetary environmental moralss. In making so, they have encountered two obstructions. First, much environmentalism cloaks itself in the discourse of prudence and security, and therefore, ethical concerns are hard to place. We will write a custom essay sample on Environmental Ethics and Eco-Tourism or any similar topic only for you Order Now Second, when bookmans do acknowledge ethical issues, they explain them in footings of how people treat the nonhuman universe and progress a bio-centric or eco-centric moral esthesia. This is a job to the grade that it neglects infinite cases of environmental unfairness that involve the manner humans treat each other, utilizing nature as a medium ( Wapner A ; Matthew, 2009, p. 203 ) . A new field of environmental consciousness has progressively as a chief attending in doctrine, the possible rational involvement particularly for geographers. Since so the environmental moralss began with a few influential articles and monographs published in the early 1970s. In 1979, so took off near the bend of the decennary with a new diary, environmental moralss launched, and increased in the eightiess with a aggregation of literatures increasing by the latter portion of the decennary. As we concerned, environmental moralss is potentially be fluent in some of the most profound inquiries that confront late modern societies, whose widespread degree of concern over environmental crises across local to planetary proportions. Environmental moralss, which has come into its ain by siting the crest of a moving ridge of popular concern over human impacts on the environment, therefore finds itself in a really hard place to present any conceptually satisfactory manner out of this tangled we b. Geographers are showing an increasing involvement in environmental moralss ( Proctor, 1998 ) . Nowadays, we seen many environmental issues caused by assorted factors which are really familiar to us and it happens every twenty-four hours in our life universe. As we already cognizant of, three chief facet of environment is land, H2O and air. These constituents are interrelated to each other in fulfilment of human basic demands. The importance of natural environment to the human existences became less precedence because of the humans’ wants is transcending their demands in these modern yearss. This survey will light the significance of environmental moralss, environmental current issues and its impact. The treatment will be on the non-prudential dimensions of planetary environmental personal businesss and explains how a focal point on the manner humans mistreat each other can function as a cardinal ethical focal point for apprehension and turn toing environmental unfairness. Overall, it aims to supply a vocabulary for progressing an anthropocentricity [ 1 ] esthesia toward planetary environmental ethical concern. Aim The aims of this survey are to accomplish understanding on: The significance of environmental moralss. The currents issues related to environmental moralss. Eco-tourism and environmental impacts issues. ENVIRONMENTAL ETHICS Environmentcan be defined as â€Å"theamountsum of all milieus of a life being, includingnatural forcesand other life things, whichprovide conditionsfordevelopmentand growing every bit good as ofdangerandharm † andmoralsscan be defined as â€Å"the basicconstructsandcardinal rulesof nice homobehavior. It includessurveyof cosmopolitanvaluessuch as the indispensable equality of allwork forcesand adult females, human ornatural rights, obeisance to thejurisprudenceofland,concernforwellnessandsafetyand, progressively, besides for thenatural environment † ( â€Å" BusinessDictionary.com – Online Business Dictionary, † 2015 ) . Environmental moralss is concept and exercising about proper apprehensiveness aimed at, rules in, and duties refering the natural universe. By traditional accounts, moralss is people associating to people in justness and love. Environmental moralss starts with human concerns for a quality environment, and some think this shapes the ethic from start to complete. Others hold that, beyond inter-human concerns, values are at interest when worlds relate to animate beings, workss, species and ecosystems. Harmonizing to their vision, worlds ought to happen nature sometimes morally considerable in itself, and this turns moralss in new waies. ( Nicholas Bunnin and E. P. Tsui-James, 2003, p. 517 ) . In the other point of position, Brennan ( 2011 ) enlightened the environmental moralss as the subject in doctrine that surveies the moral relationship of human existences to, and besides the value and moral position of, the environment and its nonhuman contents. Equally far as I concerned, there were many inquiries can be discussed on environmental issues raised by Nicholas Bunnin and E. P. Tsui-James ( 2003, p. 529 ) . In order to reply those inquiries, assorted surveies could been conducted to seek findings on environmental moralss affairs sing relation on worlds, moral and responsibilities, civilization and nature, natural and societal contract, animate being public assistance. In other words, is the relation between homo and natural environment. As mentioned, planetary environmental moralss is still in its beginning. Much of the work that does be, unsurprisingly, extends the critical statements about anthropocentricity to the international sphere. Anthropocentricism abounds the universe over and, to the grade that it is responsible for harmful environmental patterns, it deserves unfavorable judgment. Wapner and Matthew ( 2009, p. 205 ) besides mentioned that the environmental moralss as a subject has focused on the manner humans treat the natural universe. It is by and large acknowledged that people care less about animate beings, rivers, workss, and mountains than they do about themselves and each other, and therefore it is no surprise that they exploit or otherwise abuse nature. Much environmental moralss attempts to calculate out why this is the instance and what can be done about it. Environmental ETHICS ISSUES There are many environmental moralss issues occurred all over the universe. However, this survey will merely concentrate on three sets of chief issues. The designated sets are as follows: First is the issue of natural resources. The 2nd issue will be discussed with sinks. The 3rd set of issue is the transmutation of landscapes and ecosystems. Issues of Natural Resources Worlds desire a quality environment, basking the comfortss of nature ; wildlife and wild flowers, scenic positions, topographic points of purdah every bit good as the trade goods such as lumber, H2O, dirt, natural resources. Supporting environmental wellness and a quality environment can surely be counted as responsibilities within a societal contract ( Nicholas Bunnin and E. P. Tsui-James, 2003 ) . Resource usage can easy overshoot the earth’s regenerative capacity. Since environmentalism’s early yearss, people have worried that we will run out of things we depend on, such as oil, fresh H2O, and minerals ( Ehrlich, 1975 ) . All natural resources are present infinite measures, and this includes the renewable ( organic ) every bit good as non-renewable. The difference is that while the non-renewable resources are finite in an absolute sense, the measure of organic resources is finite comparative to the population dependant upon it ( Antonsen, 1974, p. 180 ) . Energy. Energy became a universe issue and since future development. The chances of the supply and monetary value of natural energy particularly oil ignite the mentality for other types of primary energy every bit good in hereafter. Harmonizing to recent surveies, it is estimated yet proven universe militias of rough oil Ate sufficient to fulfill world’s demand to around twelvemonth 2020. In the other manus, natural gas besides had a great demand and became every bit of import as oil. The future monetary value of uranium supplies depends on the development of atomic power in general ( Ray, 1986, p. 56 ) . img src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1790658.001.png" alt="" / img src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1790658.002.png" alt="" / Food. img src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1790658.003.png" alt="" /img src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1790658.004.jpg" alt="" /Hunger is a deterioration job. Every state tries to cut down hungriness and poorness of their people therefore taking towards economic system prosperity. Shepherd ( 2012, p. 197 ) arose on the issue lies with the institutional agreements that dictate who gets what. As we are all concerned, nutrient is a trade good that is produced and sold for net income. Notwithstanding smallholder husbandmans, the huge bulk of planetary nutrient trade is controlled by corporations ( 3rd party ) whose primary aim is the coevals of net income. How to cite Environmental Ethics and Eco-Tourism, Essay examples

Apple Function and Form free essay sample

Apple’s product line extends from iPhone to iPod, from softwares to customer aid programs, and all are directed to seek the maximum customer value for maximum competitive advantage. This report focuses on the case study of Apple Inc. evaluating the importance of competitive advantage, the means of achieving them, the generic strategy used by Apple and the implementation, advantages and limitations of these strategies. In the end, we have also elaborated the recommendations to these limitations. Introduction: Background: Apple Inc.  is the name of a multinational company, that makes personal computers, consumer electronics, computer software, servers and is a vast distributor of media content. Apple has gone far from being just a company. It has become a company that specializes in almost all computer products all the way from 1976 (Dpnick330. wikidot. com, 2008). Apple found its existence in the year 1976 when Steve Jobs and Steve Woznaik released the Apple I in California (Nostoptechnology. com, 2014). Since then apple has been flourishing and providing its market with the products of innovation. The creation of the iPhone gave a competitive edge to the company, released in 2001. The very first computer with GUI (Graphical User Interface) was Apple Lisa which was launched by Apple in 1984 (Bellis, 2013). The company with the help of its founder Steve Jobs realized the key to success was to excel in softwares and provide innovation by all means. Jobs, with the help of Wozniak, wanted to create a friendly desktop which would enable the users to use computers not as a hobby, at its very start (Lu? sted, 2012). Apple has been extending its chain of products and now offers longer, broader and bigger Book of Apple Hacks with tactics and tricks to get the most out of iPod, iPhone and Apple Tv (Seibold, 2008). As Jobs took care of the finances, Wozniak was taking care of improving the functionality of the company’s products from the very start. (Linzmayer and Linzmayer, 2004) Objectives: Objectives are the expected outcomes, the report will accomplish. They should be SMART (specific, measurable, attainable, realistic and timely), corporate, functional, systematic, operational, hierarchical, quantitative, realistic and consistent. The report will encompass the following objectives: †¢The competitive strategy used by Apple Inc. †¢The measures taken to implement this strategy. †¢Examples of using these strategies for giving a competitive edge. †¢Advantages of this strategy by evaluation. †¢Limitations of this strategy by evaluation. †¢Recommendations to improve and enhance the competitive position of Apple Inc. Main Findings: Competitive Advantage: Competitive advantage is the means by which a company can perform better than its competitors and gain higher profits. The ability to create more economic  value than competitors is a company’s competitive advantage. Competitive advantage for any company is accomplished when the company creates superior value for its customers in comparison to its customers (Porter, 1998). One of the hottest trends in the business today is analyzing the best methods of companies to enhance their performance (Boxwell, 1994). When enhancing the company’s performance, innovation must be a main feature and the company should introduce new means of attracting the customers. When the customers are attracted, profit is gained which attracts customers and limits competitors. Competitive advantage is always temporary because the competitors often offer something new/better or imitate the offering. When the firm’s offering is average, customers don’t prefer it. This limits the cost advantage of the company. Sometimes the competitive advantage doesn’t come in handy especially when the offerings made by the firms are not preferable, are outdated, costly or have a negative image in the market. There are two measures to evaluate competitive advantage: the first is accounting measures which include advantage, parity and disadvantage ; the other is economic measures including above normal, normal and below normal. In order to achieve sustainable competitive advantage the firm should make offerings which cannot be imitated, should be focusing on customer benefits, and should be sustainable against time, competition and environmental changes. Business Level Strategy: The ability of a company to evaluate systematic environmental changes and its competitors impact of change for enhancing the performance of a company is known as the business or corporate level strategy of that company (Furrer, 2011). Business Level options focus on firms operating as individuals. Corporate Level options concentrate on options available where a firm diversification and different markets, each with its own strategy, business team and profit centre. A corporate level adds up the corporate more and is more than the sum of its parts (Business Community, 2012). Strategic Clock: Business level strategy uses a strategic clock which aims at gaining the maximum competitive advantage on the basis of perception of money from prices. The clock represents different positions referring to the different customer requirements. It helps companies understand the changing trends of the market and competitors strategies to enhance the performance. There are four strategies under this subject and they are: 1. No Frills Strategy: low priced offering low benefits includingcommodity markets, Price-sensitive customers, High power, low switching costs among buyers and Opportunity to avoid major competitors. 2. Low-Price Strategy: offering lower prices than competitors. This includes, Margin reductions and Inability to reinvest. 3. Hybrid Strategy: seeks at achieving differentiation and low price strategies together. Differentiation Strategy: Seeks at providing the maximum quality with no cost considerations and maximum focus on the value. Apple Inc. uses this strategy to gain the maximum competitive advantage. Other strategies are failures, strategies that include increasing price without the product benefits, reduction in product benefits either by increasing prices or maintaining price-loss market share. Generic Strategies: What exactly is a strategy? Strategy is the direction implemented by the company in order to achieve its long term objectives and gain competitive advantage. There is a direct relationship with strategy is with objectives and tactics. Objectives are the points a company needs to achieve and tactics are the methods of how they will be achieved with the aid of strategies. Strategic choices depend on basis of strategies, strategic directions and finally methods of implementing them. A competitive strategy is the systematic search of competitive advantage of the company through its strategic means (Eldring, 2009). Thinking critically, a competitor is the only action a company has as a way to success (Kossowski, 2007). In the 1980s, Professor Michael Porter argued that there were only four fundamental strategic options the companies usually use and are called as Porter’s Generic Strategy Options. He identified four primary principles as: †¢Cost leadership. †¢Differentiation. †¢Focus cost leadership. †¢Focus differentiation. Apple’s Mission statement: A mission statement of a firm is the goals and objectives confined in a statement which a firm expects to accomplish in a long period of time and thus a broader way. Apple’s mission statement, according to the year 2013, is focused on making the best computers in the world along with their other products which included MAC, OS X, iLife, iWork and professional softwares (Strategic Management Insight, 2013). Apple leads the digital revolution for giving a new innovative idea to the phones of today along with the music industry through iTunes and iPods. Apple’s Strategy: Apple uses differentiation strategy rather than cost leadership strategy because for apple, it is not about making the most out of its products, but it’s about making the best out of its products (Riley, 2013). Apple’s differentiation strategy is a part of Porter’s generic strategy. This kind of strategy offers something that is innovative and new in the market and can be both service and the product itself. Innovations from competitors are striving to defect Apple’s ecosystem, but Apple is giving them a tough competition (Canada, 2012). It is differentiated when it makes and offers more benefits than the core products as an augmented product in a form of customer service, customer support, etc. This strategy offers premium money and focuses on increasing the quality of the product or a service. Generic differentiation occurs when the quality of the products offered by the company are above the expectations of the customers. Such strategies imply to focus on increasing the price of the products compared to the competitors thereby increasing the competitive advantage. Apple uses its differentiation strategy through the following ways. †¢Service: Service must become an efficient means of achieving as a competitive weapon and should not become a damage control function in order to enhance performance with customers (Frei and Morriss, 2012). Apple exceeds the quality of its services by providing customer support through their outlets and on the web. Employees at Apple are told not to sell, but to help customers solve their problems. That is the reason the number of visits to apple sites and outlets are more than that of Walt Disney (Hanselman, 2011). It made a new benchmark for providing ‘unmatched services’ which has made its own customers. The Apple company has scored the highest in PC makers’ customer service survey (Secrets of Apple’s customer success, 2014). †¢Brand: Brand is a type of a product manufactured under a product name (Ibsen, 2007). Apple finds itself at the peaks of the most valuable brands as its competition in the world (Cole, 2013). The brand has extensively increased the bar by introducing innovation again and again in the extension of its product line over the decades (Badenhausen, 2013). As stated in Apples Most Important Branding Lesson For Marketers (Mourdoukoutas, 2013) Out of all the lessons marketers can learn from apple one has an ultimate significance that is branding begins on the demand side. Apple has made its brand image by delivering quality products and receiving customer loyalty in exchange. Apple has raised the bar for its brand, using innovation as a key. For examples the use of Walkmans and music players were terminated when a small and confined iPod was introduced in the market by Apple. Similarly the use of computers was more comforting when technologies like laptops, Macbooks, notebooks etc. replaced desktops. Apple also provided its customers with great technologies in phones and softwares like Microsoft. In short, Apple provides more than the needs and demands of the customers by giving them value and satisfaction and always raising their own standards. †¢Marketing techniques: As stated in Apple’s iPhone Marketing Strategy Exposed, (Mckormack, 2013), Apple has no marketing budget and doesn’t advertise its products anywhere, but uses exclusivity technique. Apple used this technique by not only offering special offers on its products, but also made the whole product line exclusive. For example, iPhone product range is made exclusively. Limiting the availability of the products attracts most of the apple customers. This conformed to the unique nature of the products of Apple, which made its accessibility and demand more. Apple marketing strategy comes under the famous tag line ‘Sell on value, not price’ as the company aims at seeking the customer value as a priority. Apple turns something ordinary into innovative, justify its prices, ignores its critics, extends the experience, easy understanding with the customers, builds the tribe and makes a name. In January 1997 Apple incorporated a three point marketing philosophy which was based upon customer loyalty (Moorman, 2012). Apple has been following this philosophy since thirty five years and this is the reason because it was voted overall winner of the 2012 of CMO Survey Award for Marketing Excellence (Cmosurvey. org, 2014). †¢Online Business: Apple also deals in making e business with its customers. It sells, assists and aware its customers through online websites. Customers from different locations and areas can access the sites for any related problems or information on the products and services of apple. It makes free shipping orders using FOB methods. The App store did $10 billion sales and $1 billion sales in December out of which 65% came from the online business yet alone (Yarow, 2013). Advantages of differentiation strategy: Following are the benefits of the strategy. †¢Customer Loyalty: Apple has the most customer loyalty compared to its competitors. An iPhone customer is hard to debate with an android customer. Apple customers forever stay with its brand and never turn to its customers because of the value it provides to its customers. The extensive customer loyalty of Apple lies in its simplicity to use and reliability concerns (Rogowsky, 2013). †¢An increasing competitive advantage: Being unique and giving extraordinary services makes Apple a leading brand with an increasing competitive advantage. The prices of Apple products are always high, but the quality and the value justify them all. Apple focuses on the value not the price or revenue. Putting every factor together Apple has a differential advantage that is challenging to put forth for any of its competitors (Magee, 2011). Limitations of the differentiation Strategy: Following are the limitations of Apple’s strategy: †¢Difficulty in managing the strategy: It is comparatively hard and difficult to maintain the differentiation strategy as many factors need to be considered in evaluating the value. †¢Higher costs: Apple’s products are always of high costs due to which many of its customers are drifting away. Some of the loyal Apple shareholders believe that Apple is making a huge mistake by blindly focusing on short term profits in the mobile industry and denying the current realities (Blodget, 2013a). Apple is being defeated by Samsung, because of its high prices, which is the leading smart phone company in the market (Kovach, 2014). Recommendations: Following are the recommendations for apple. †¢Introduce reasonable costs and focus b and c type markets. †¢Introduce more innovation in the differentiation strategy. †¢Maintain its strong brand by also providing the advertisements. †¢Keep awareness about its competitors and other external factors. Conclusion: The report envisaged the ways and the importance of competitive advantage prevailing in Apple Inc. It also elaborated and evaluated the generic strategy used by the company that is Differentiation strategy. This report elaborated the means and the implemented of the strategy under focus along with its advantages and limitations. Furthermore, it contributed in explaining the recommendations.